Lead With Style

2 09 2009

Inspiration

So I found quite the interesting site through a Chris Brogan tweet. JadenCraven.com and she reviewed a wonderful FREE little ebook by Steve Charzin called Marketing Apple. It so resonated with me, that I had to talk about it. You can find it at MarketingApple.com. It inspired the name of this post.

I’m A Fan

I’ve been a fan of all things Apple since my freshman year in high school. And I’ve always recognized the style leadership of Apple products. iPhone, iMac, Mac Book, Mac Air all impress me. These are the machines I play with when I’m at Best Buy. Steve confirms that Apple’s edge is Apple’s attention to style in his ebook and

Steve Knows

Steve knows what he is talking about. Just read his ebook and you’ll see what I mean. I’m such a believer that style can give a product an edge that I’m working on a product now that plays off the sleek styles of Apple products. I admittedly only own one Apple product at the time of this post which is the iPhone that I’m using to type this post. If I had my way, I would own at least one of all the Apple products, but that is quite an expensive undertaking. For me it came down to the fact that I was an engineer working for Intel Corporation and was more loyal to the brands with Intel Inside than my love for Apple. Now that Apple has Intel inside, I’m looking hard at the products again. Style creates visual stimulation which makes people want to interact with you and your product. Style makes people want to bring a product into their personal space and interact with it. This does not just pertain to products, but to anything that you want to present to an auidience.

Spotless

Ever been looking to buy a car online…how many did you look past because the picture didn’t show a shiny exterior and a spotless interior? Those owners who spent those hundreds of dollars to spruce it up no doubt got more calls and got the price they were asking for. They had what we call pride of ownership and these folks know that if the package is well polished that it is makes customer feel good about receiving the product into their lives. When a company, business, or individual leads with style, they create an emotional connection with their customers or audience. It’s a feeling, not a feature, an experience, not a solution, a community, not a product or project. Steve’s ebook is packed with excellent information, and it is also packed with style. It is a awesome combination and one that I strive to recreate in everything I do.

Connect with @chrisbrogan
@jadencraven and
@stevecharzin

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